Maria Westerbos (Netherlands)
Every year,DDB, an independent, journalistic website with news and opinions about philanthropy in the Netherlands, makes a list of the 100 most influential people in the world of donations and social investments. In the list for2018-2019, Maria Westerbos occupies place 18. DDB writes:
‘Marketing Animal. After a career of 25years in the world of television, Maria Westerbos decided to alter her course.That was in 2009, when no one had yet heard of the plastic soup environmental disaster. The rest is history: an extraordinary growth of the Plastic Soup Foundation. In the slipstream of boy wonder Boyan Slat, Maria Westerbos, the flamboyant Director of the Plastic Soup Foundation, continues to demonstrate her perfect feel for (mass) marketing. She knows how to use traditional and new media to address the plastic soup issue in such a way that companies, governments and consumers all get into action.
In theNetherlands, DDB, also called the independent ‘atlas of philanthropy’, is a reliable guide in the dynamic market of an annual six billion euros of donations.